There has been lots of public soul-searching over newspapers' use of unattributed sources. As a second-generation PR person, I know that every use of an unnamed source is another point scored for a newsmaker's point of view. News organizations say they only grant anonymity when absolutely necessary, and now the common practice is to state the reasons for doing so. But as the passage below shows, the practice is still out of hand. Read this quote from a story on how the Democrats are turning tactical disadvantages into momentum for winning back the Senate and ask yourself, why on earth would a reporter need to let a source hide from a quote as bland, self-serving and non-provocative as this? News ombudsmen, start your memos.
"I don't think it was ever a map for taking back the majority," said one Democratic strategist, who declined to be identified in order to provide candid information about the campaigns. "But the very fact of it is, we get closer to winning the majority every single week."